eCommerce is competitive, and under-performing websites drag down the profitability of other marketing channels. A good eCommerce website is the difference between thriving and merely surviving. If you’re ready to unlock the next level of growth, request a free website review now.
From cleaning products to clothing, we’ve built eCommerce websites selling almost everything you can imagine. Each year, we analyse thousands of stores for their owners, and we’ve built and marketed hundreds more.
This gives us a great perspective on what it takes to grow a strong eCommerce brand and the key differences between stores that struggle and stores that thrive.
The majority of the stores we build are WooCommerce or Shopify-based.
Every eCommerce build is slightly different, but there are still some core principles that guide each project.
With no other evidence to go on, visitors judge the quality of your service and products by the quality of your website, so it’s crucial that yours looks truly world-class. We build fully responsive layouts that look amazing, without sacrificing conversion rate optimisation.
eCommerce visitors are used to the ease of Amazon, so every one of our eCommerce builds focuses on shortening the buying process and removing obstacles between the visitor and the conversion. One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.
Most eCommerce product pages are slacking off big time with poor quality, short and generic product descriptions, a lack of video and few user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be enough for you? We’ll build your product pages to allow you to add this content along with user-generated reviews and product videos. Our professional Copywriters can even write your product copy for you if you prefer.
We optimise all your eCommerce website’s core pages during the website build, saving you time and money when compared to optimising them afterwards. We’ll write and optimise your category page text, handle your metadata, look after redirects and handle the submission of the website once it’s live. All this is included as part of the build — no extra charge. And because the SEO is handled by our dedicated SEO Team — rather than a Developer who read a book about SEO once — you know the work is up to the Webdevelop.co standard.
Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, your eCommerce website needs to be “mobile-first.” If you are to generate a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be from mobile. Any conversion blockages that occur as a result of a poorly optimised mobile experience can massively impact the profitability of your traffic channels. Every eCommerce website we design is built with mobile users in mind. By using responsive design as standard, we ensure that the shopping experience is smooth for visitors, whatever size device they are on.
We’ll price the website build according to the amount of work required. This price will be agreed upfront — along with the specification — before starting the build so there are no sneaky, hidden fees.
The first step is either to book a consultation with one of the team, using the button below, or request a free website and digital marketing review.