Web agency

E-commerce development

eCommerce is competitive, and under-performing websites drag down the profitability of other marketing channels. A good eCommerce website is the difference between thriving and merely surviving. If you’re ready to unlock the next level of growth, request a free website review now.

Highly Effective eCommerce Stores Designed to Rank and Convert

From cleaning products to clothing, we’ve built eCommerce websites selling almost everything you can imagine. Each year, we analyse thousands of stores for their owners, and we’ve built and marketed hundreds more.

This gives us a great perspective on what it takes to grow a strong eCommerce brand and the key differences between stores that struggle and stores that thrive.

The majority of the stores we build are WooCommerce or Shopify-based.

Here’s why:

  • It’s simple for our clients to update their own websites, which is important if you’re going to be adding new products, categories and content — all of which are vital to your store’s success.
  • There are excellent third-party integrations available, helping with everything from stock control to fulfilment (and saving you development costs).
  • They’re a dream for SEO (WooCommerce more so than Shopify).
  • Both are common website platforms, so there’s no risk of being trapped with an obsolete website that costs a fortune to redevelop.

Ecommerce development services

DISCOVERY & RESEARCH

We start every engagement with a detailed discovery to understand what makes your business tick. From there, we present you with a variety of recommendations that align with your business and technology needs.

USER EXPERIENCE (UX)

Our certified eCommerce designers work with our development team to lay a strong baseline for your store's functionality. Using your overall strategy, we create your site's wireframes and architecture.

ECOMMERCE WEBSITE DESIGN

Our designers create modern interfaces that bring your site's concept to life. We use imagery, illustrations and animations to increase engagement and inspire conversions.

ECOMMERCE DEVELOPMENT

Our team is certified in eCommerce website development and brings your design to life with responsive and custom functionality. From private app development to custom extension development with third-party tools, we help you get the most out of your existing technology stack.

SEO STRATEGY

Your site is only as good as the traffic it attracts. That's why our marketing team works directly with our developers to optimize your website content and products to display in organic search results.

WEBSITE SUPPORT

From software updates to page design and additional eCommerce website development, we're here to make sure your site grows with your business over time. Even after launch, we are a resource to keep your site performing like the day it launched.

Our Core eCommerce Principles

Every eCommerce build is slightly different, but there are still some core principles that guide each project.

1. First Impressions Count

With no other evidence to go on, visitors judge the quality of your service and products by the quality of your website, so it’s crucial that yours looks truly world-class. We build fully responsive layouts that look amazing, without sacrificing conversion rate optimisation.

2. Websites Should Be Built to Convert

eCommerce visitors are used to the ease of Amazon, so every one of our eCommerce builds focuses on shortening the buying process and removing obstacles between the visitor and the conversion. One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.

3. Product Pages Should Work HARD

Most eCommerce product pages are slacking off big time with poor quality, short and generic product descriptions, a lack of video and few user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be enough for you? We’ll build your product pages to allow you to add this content along with user-generated reviews and product videos. Our professional Copywriters can even write your product copy for you if you prefer.

4. Every eCommerce Website Should Have Built-in SEO as Standard

We optimise all your eCommerce website’s core pages during the website build, saving you time and money when compared to optimising them afterwards. We’ll write and optimise your category page text, handle your metadata, look after redirects and handle the submission of the website once it’s live. All this is included as part of the build — no extra charge. And because the SEO is handled by our dedicated SEO Team — rather than a Developer who read a book about SEO once — you know the work is up to the Webdevelop.co standard.

5. Mobile-Friendliness

Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, your eCommerce website needs to be “mobile-first.” If you are to generate a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be from mobile. Any conversion blockages that occur as a result of a poorly optimised mobile experience can massively impact the profitability of your traffic channels. Every eCommerce website we design is built with mobile users in mind. By using responsive design as standard, we ensure that the shopping experience is smooth for visitors, whatever size device they are on.

Want a Price for Your New Website?

We’ll price the website build according to the amount of work required. This price will be agreed upfront — along with the specification — before starting the build so there are no sneaky, hidden fees.

The first step is either to book a consultation with one of the team, using the button below, or request a free website and digital marketing review.